Claire Wilson

Opening the digital doors to your eCommerce store is a moment you don’t forget, but that’s not to say your audience won’t. Through each stage of your business’ life cycle, it’s critical that you are vigilant with content writing for ecommerce, and continue to produce quality material that resonates and yields results. You’ve heard content is king, but it’s also shop clerk too, with the power to drive and convert traffic into your eCommerce store. Rather than waiting for Black Friday to stimulate

In 2019 there should be no mystery surrounding who your customers are when activating digital marketing or social media campaigns. And yet, so many businesses miss the mark and remain invisible to potential brand advocates. If constructing buyer personas was something you once spent time on but never seemed to gain any value, it may be time to re-introduce yourself to the current market. Customers expect you to know who they are, and how they expect to be treated. Exceeding that expectation is a

It’s hard to forget that first buzz you got when you decided to start your company. It could only be surpassed by the moment you appointed your team and lay roots in what would be your first office. Fast forward to now, and things have started to stagnant a little. Nervous energy has been replaced with, well… nerves about the future. If you’re looking to reinvigorate your growth and once again thrust your flag into that fertile market share, here’s how you can get started. No one thing has the

Posted by admin on 6/01/19 • Categorized as Others There will come a time where your business will need to operate on more than just a gut feeling and some industry experience. User testing goes beyond just reason, it takes a deeper look at the motivations of users to create something that resonates with their wants and needs. User testing will help you sneak up on an idea, although it’s advantageous to set out with some parameters in place before you start your research and testing. Understand

The skills of a designer are one part of the puzzle, with research capability making up the more fundamental part of the role. If a designer cannot recognise what problem a design is solving, and who it aims to help, then it doesn’t matter how creatively innovative the design outcome is. It has already failed. There are different research design methodologies that make up the design research process, and all are comprehensive in their process to garner the potential to offer a clear user experie

Are you developing a new product? Or are you simply looking to finesse an existing product? Whatever your project, you are only limited by your imagination, and with so many manufacturing concepts at your disposal, it’s easy to get started right away. Your operation will bend and change as you get into the full swing, but these four areas are tested tried and true ways to launch a product that your clients and customers will love. Branding is the name of the game when it comes to products. Your

We never miss deadlines. We exceed targets. We strive to learn and succeed fast. And when the stress and drama creep in, the first thing that we ditch is our self-care practices. Humans are unfortunately conditioned to believe that self-care is a luxury that is only afforded by the yoga-bending or part-time working individuals. And yet the most successful minds of our time are always proclaiming that self-care is the secret to success and sanity. Follow these five self-care steps to find out how

Reigniting the fire: How to stay motivated when all you want to do is quit

Your property is an asset. And while we have emotional ties to the creaky floorboards and dripping tap, it is an asset. Keeping your property curb appeal in check is a great habit to get into, and will set you up for the future sale that could turn you a generous profit. It’s not as easy as just sticking a FOR SALE sign in the front grass, you must cater to the needs of the home, and make sure you have a buyers hat on when improving the following features of your home. Get the right doors and w

Hospitality cannot be learned. It’s in your blood or it’s not. The desire to host, entertain and impart an experience to another individual is something special. But when you know you have the spirit of hospitality, how do you actually open a B&B and know that your product meets the market expectation? Fortunately guest desires are not too hard to discern, so make sure you address these four key offerings. It’s truly a sign of the times. You could have a B&B with the greatest view in the world,

Building an irrigation system or a rain water tank is another way to divert and control rainfall and make sure it bypasses the areas you don't want it to go to. It also helps you live more sustainably. If you live in a state or area prone to flash flooding, see what you can do to ensure your home is safeguarded from floods and the basement or ground level has hardy furniture and no electrical or irreplaceable personal items. Rain can easily get out of hand put your home in real danger of d

Chances are you are not a developer by trade, and your DIY projects have been relatively small scale compared to this task. Thankfully, your home design can be created by the professionals based off your style and ideas. The very first step to undertaking a development or a large scale renovation is to familiarise yourself with designs you like and start meeting with the people that can make your dream home a reality.You’ve heard it once, you’ve heard it a thousand times. Light makes a room larg

Each event is unique, an opportunity to convey the essence of your product or idea. When it comes to unveiling your startup, the stakes have never been higher. Hosting a knock out event for potential investors and future customers is your chance to engage with a captivated market which you can build on in years to come. Follow these 5 innovative tips to kickstart your business and give your startup the launch it deserves. It’s hard to describe what edgy is, but everyone knows it when they see